Diversity
is a common thing in our daily workplace; it means the variety of experiences
and perspective which arise from differences in race, culture, religion, mental
or physical abilities, age, gender identity and other characteristics. (The
Chancellor's Committee). Now, the world become closer contact, the new century
has seen an increasingly globalized world economy, and consequently emphasis
has been given to various cultural in workforces and its effect on organization
practices. With more national economies opened to and integrated with the world
market, people with different cultural backgrounds have often come together to
work within heterogeneous groups in multinationals(Zhenzhong Maa, Dapeng Liang,
Ahmet Erkus and Akif Tabak, 2012). Due to different cultural and background,
conflict is, and always has been part of human enterprise (Kirstie Mcallum,
2013). Actually, in modern management, the realization that conflict management
and resolution has become an increasingly important ability for a company.
Diversity management is not a new topic, but diversity management experienced 3
paradigms, how to deal with diversity management when it may lead to conflict
remains an elusive goal for company. In following paragraphs, I will give more
details about how these shifts influence the conflict management.
We
all know diversity workforce have different perspectives, values, norms and
communication style which may become the causes of conflict in a company.
Conflict management refers to the
process of limiting the negative aspects of conflict while increasing the positive aspects of conflict. The aim of
conflict management is to enhance learning and group outcomes,
including effectiveness or performance in organizational setting (Rahim,
M. A., 2002).
Thomas and Ely (1996) discuss the progression of
organizational diversity strategies by observing three paradigms: two surface levels
include the discrimination-and-fairness paradigm and the access-and-legitimacy
paradigm, one deep level called the emerging learning-and-effectiveness
paradigm.
The discrimination-and-fairness paradigm means when company
deal with diversity problem, it use a principle called colorblindness. This is
a way which ignore identity group and everyone in company is treated same.
Actually, it emphasizes on fairness and no discrimination to all employees. The
advantage of this approach is people have a sense of equality, but the downside
is also obviously, it is hard for a company to get greater progress and be
creativity. Because everybody is same, they have common behavioral pattern and
cannot use their own knowledge. For a long term, employees may feel boring and
disappointed to their job.
In 1980s, due to trade globalization, the
access-and-legitimacy paradigm is a way to get into diversity market. Company
hire diversity employees because they can give you access to markets that might
be tough to access. And the legitimacy refer to it would be easier when dealing
with people that look similar to you. But you also can find the weakness of
this paradigm. Company just use this as a tool to get into marketing but don’t
learn from these employees which lost crossing-learning opportunities.
This approach emerging in 1990s and aims to cultivate the
positive implications of integrating differences among employees, which enables
the organization share knowledge and adapt to environmental changes. Along with
the development of knowledge economic, company know they must focus on
non-observable traits like knowledge, creativity, innovation and the ability to
learn when deal with diversity problem.
As I have mentioned, due to diversity, employees value things
differently and vary in their belief. And it is obvious lead to conflict. So conflict
management is become a critical competency for a company. The goal of
organizational leadership is not to eliminate conflict, but to use it-to turn
the released energy to good advantages (Gordon L.Lippitt, 1982). If we can deal
with conflict very well, we can benefit from it.
- Improves
problem-solving quality
Conflict rose when people have varied opinions, and that
means everyone place a great deal of importance on this issue, so it will help
manger to solve the problem more effective and to improve collaboration.
- Stimulate learning
and change
When we have conflict with others, we will do more efforts to
think about this problem. We do more researches and communicate more with
others which help us to promote.
- Encourage
innovation
Conflict force parties to search for solutions to underlying
problems. For example, executive teams that experience more conflict perform
better than those with low levels of conflict because they gain a deeper
understanding of strategic issues and come to more creative decisions
(Eisenhardt, Kahwahy, et al 1997). Innovation means taking risks(Ed Catmull, 2008), conflict is a kind of risk.
- Creates distrust
and suspicion between coworker
It is easy to understand. Because everyone has their own
opinion, it is hard for them to change their beliefs. If we don’t manage
conflict well, the outcome would be coworker regard each other as enemies and
lose trust.
- Decrease
productivity and low performance
When conflict exists in employees, it will influence their emotion.
They may pay less attention on their job which results in lower performance.
- Less ethic and
produces irresponsible behavior
We often heard some tragedy due to conflict. When conflict
among two people, if one part cannot deal with it correctly, they may do some
bad things to harm another part.
From the above analysis, we can see how important of conflict
management is. So you can overcome the downsides and benefit from it if you do
well in conflict management when deal with diversity issue.
We have talked before, the discrimination-and-fairness
paradigm emphasis on “quota”. Quota refer to an assigned share, a proportional
result, a fixed division of numbers, must remit, precise (no variation below or
above), rigid, permanent (Jacqueline A. Gilbert, Bette Ann Stead, John M,
Ivancevich, 1999). Company requires hiring workers when there are no vacancies,
or hiring unqualified worker. The access-and-legitimacy paradigm pays more
attention on difference culture background of employees. Employees are assigned
to the geographic and functional areas due to employee’s ability to enter one
market. It’s about differences emphasized, but not used as leverage. Actually,
both of the two paradigms are surface level paradigm, so when talk about the
influence we can combine two paradigms. The influence of these paradigms
includes several aspects:
The traditional view (dominant from the late nineteenth
century until the mid-1940s) assumes that conflict is bad, always has a
negative impact, and leads to declines in performance as the level of conflict
increases. Conflict must therefore always be avoided. (Vijay K. Verma, 1998).
When faced conflict, manager use an authoritarian
approach to managing. But in the 1970s, due to the two paradigms, the view of conflict
also changed. The behavioral or contemporary view, also known as the human
relations view plays an important role. From two of the paradigm we know that
company pays attention on treat their employees equally and they gradually
appreciate differentiate. So the view of conflict gradually focus on conflict
is inevitable cannot be eliminated and may have positive effect. This approach
advocates acceptance of conflict and rationalizes its existence. It focus on
conflict can be managed. The evidence come from the conflict management style I
will introduce in the following paragraph. In that phase, due to company’s
attention, conflict management becomes more important for a company.
One of the earliest, Mary Parker Follett (1926/1940) found
ways to handling conflict between employees, such as avoidance and suppression.
But in the 1970s and 1980s, researchers began classify the styles of conflict
management by using the intentions of the parties that they would include in
their models. Both Thomas (1976) and Pruitt (1983) put forth a model based on
the concerns of the parties involved in the conflict. (Uzma Mukhtar, 2012). Five conflict management
styles rose due to the combination of the parties concern for their interests
(i.e. assertiveness) and their concern for the interests of those across the
table (i.e. cooperativeness).
When a company deals with diversity problem, due
to their concern for fairness and no discrimination, they should consider not just individual
but people in a group. Assertiveness and cooperativeness exhibit that company
focus on individual and collective. And develop by accept differences between
employees. So they have to resolve conflict rather than just avoid it, they
have to face it and try to choose the best way to resolve it.
We can see much company have experimented with a grievance
procedure for managing conflict and avoid discrimination in the workplace.
Similar to unionized grievance procedures, the non-union grievance procedure
begins with an informal step and then, if needed, a more formal step where the
aggrieved individual or group has representation (from Human Resources or a
respected manager). This means employees can say their dissatisfied. Conflict
is not just avoided by company. The substance of the grievance will likely be
associated with an entitlement under a workplace policy or procedure.
Workplace regulation is the most common form of conflict
management. The employer creates a list of rules which are related to workplace
governance and interaction, and provide clarity for workplace participants. It
reduces conflict related to unclear work direction or standards. It also influenced by the shift. Conflict
management shift from avoid to accept, company want to managing it well, so
regulation arise, in order to regulate employees behavior and provided the
right way to working. The final purpose is conflict can be solved by give
standard for people and high collaboration will be achieved. They have to obey
these rules. And workplace regulation include external and internal. External
regulations are the laws governed from outside the workplace – these
regulations provided necessary standard. Internal workplace regulation is rules to mitigate
conflict. Like:
codes of conduct, business expense procedures, standard work practice rules,
and procedural guidelines and directives.
Law-based strategies originated in an era when unions took on
a third-party role to remedy the power imbalance between workers and management
(McALLUM, K, 2013).
As
we have mentioned, the discrimination-and-fairness paradigm treat everyone
equally and avoid discrimination. Under this environment, when company deal
with conflict problem which caused by discrimination, the way they take to
solve is law, arbitration, adjudication and so on. “Fair” strategies to resolve
the conflict is the main stream.
- Real life
case(negative)
In New Zealand, for example, when there exists conflict
between employer and employees, employers may structure the conflict management. Employer federations
successfully lobbied the government to implement trial periods for new
employees that deny them the right to file personal grievances during their
first 90 days of employment. We can learn from this case that law become more useful to regulate
people behavior, and if a law give a clear direction of what things have to do,
people feel fair to do that.
- Arbitration
Arbitration uses a neutral third party to make binding
decisions after hearing evidence from the parties. When there exists a third party, people
have a sense of fair. Because they think the third party can give justice
opinion and from a fair perspective to deal with problem. They trust the third
party and expect they give professional opinion. But arbitration
is often the last step in a dispute resolution system. This is the most
expensive remedy short of litigation and can be very resource intensive.
We have talked this paradigm before. The philosophy behind
this is “we are the same, with our differences not in spite of them”. It
focuses on individual knowledge, perspectives and experiences are shared and
with this paradigm, diversity is a resource for learning. The influence of this
paradigm is as followings:
In the above paragraph, we figure out company not just avoid
conflict but also know conflict can be managed. In the 1990s, the view of
conflict changed again. The newest perspective which is called interactions
view supposed that conflict may play a role in increase performance. Instead of
the behavioral approach, the interactionist view encourages conflict based on
the belief that stable is cannot get progress, conflict can create innovation.
In that period, knowledge management becomes more and more important. It also
influences conflict management. We have to use knowledge to gain best outcome,
to utilize conflict and transfer the disadvantages to advantages. This approach
encourages managers to maintain an appropriate level of conflict—enough to keep
projects self-critical, viable, creative, and innovative (Vijay K. Verma,
1998).
Nowadays, we find conflict is not a problem for a company
which they want to avoid. It became more useful for a company to gain
competitive advantage. Khun and Poole (2000) established a system of group
conflict management. In their
system, they concluded two sub models: distributive and integrative.
Distributive means conflict is approached as a distribution of a fixed amount
of positive outcomes or resources. Integrative - groups utilizing this model to
see conflict as a chance to integrate the needs and concerns of both groups and
help them reach best outcome. We can see these two models have a heavier
emphasis on use model to gain outcome. And they are not just use, Khun and
Poole found that the integrative model resulted in consistently better task
related outcomes than those using the distributive model. Due to the emerging
learning-and-effectiveness paradigm, knowledge management become more
important, company care about conflict problem not just in order to show their
fairness, they try to get benefit from conflict management. If there are conflict among employees,
employees can interact more with others and also learn from conflict. The
change of conflict management is the way becomes more and more diversity and
based on interact principle.
- Share
In the 1990s, the emerging learning-and-effectiveness
paradigm focuses on knowledge sharing. So when the company deal with diversity
problem, the way to managing conflict also emphasis on share. We all know
conflict may arise due to a lack of transparency. If one wants to know
something another knows. But the others aren’t willing to tell him, it may lead
to conflict among employees. Share doesn’t mean tell others but also include
learning from each other. You can make up your weaknesses. When manage conflict,
share is a good way to reduce conflict and get collaboration. How to use the
way of share to managing conflict is a critical issue for a company to
consider.
- Real life case(Bonnie Hagemann&Saundra Stroope, 2012)
With the development of technology, share information is a
common phenomenon in our daily life. When you surfing the internet, you want to
find the information you need, you may have diversity choices. Like Wikipedia,
Google and Baidu. You just need input the key word, and then you can find the
information you need. This is kind of information sharing. According to
professional data, these website have a combined estimate of 221million visitor
per month and making the information easies to get. So when your coworker isn’t
willing to give you informations, don’t be angry and have conflict with him,
just use these search engines. And then you may get more information than he
had.
- Knowledge
management
Knowledge management is defined as the process of creating,
acquiring, sharing and managing knowledge to augment individual and
organizational performance (Society For Human Resource Management, 2010). The
tool of KM include communicates of practice, storytelling, knowledge retention
practices and leadership development. All of these foster learning and
knowledge sharing. I will introduce the knowledge management system in GE. At
GE, on the one hand, Jack Welch had built a knowledge sharing culture. Welch purported that excellent organizations exhibited
two characteristics: boundarylessness and a learning culture. The result was Support Central, a
portal application designed to enable knowledge sharing across the organization
(Richard V. McCarthy & Aronson, J. E., 2004). On the other hand, GE’s
Corporate Executive Council (CEC) is composed of the heads of GE’s fourteen
major businesses and the two-day sessions are forums for sharing best
practices, accelerating progress, and discussing successes, failures, and
experiences (Garvin, 1985).
CEC in GE exhibits how company put a knowledge management system in place to
help executives cut through the noise, share information, reduce conflict and
improve their decision-making. It
is obviously through knowledge management, GE encourages employees to share, and employees can provide their own opinion and make
comments on others. The more transparency companies have, the less conflicts
company will have. And this way solves many problems and employees
learn from each other which effectively reduce conflict. The final outcome is
effective collaboration in GE and brings good profit for company.
- Coaching
In order to reduce conflict and know how to do better when
employees faced conflicts, company takes much action like coaching. That means
give employees a safe area to practice how to handle conflict well. The ways
includes conflict management workshops, a peer coaching assignment, online
courses, one-on-one coaching, and mentoring sessions with those who handle
conflict well. All of these ways refer to communicate and interact with others
to share knowledge which help you deal with conflict well.
- IBM: coaching for
conflict(Jeff Weiss&Jonathan
Hughes, 2005)
At IBM, company provided training in conflict management and
those who get training can coach other employees by online resources. Coaching
is a way to communicate with followers. In IBM, Manager through corporate
intranet has a variety of conversations with employees who are uncertainty to
resolve a dispute with people from one or more group in company. Actually, coaching is also a way of sharing
information and learning knowledge from others. IBM gives training for manager
and then they can coach employees when faced at conflict, it will enhance the
effective of problem-solving process and collaborative in company.
When deal with conflict, unlike past decades focus more on
crime-and-punishments model, nowadays we emphasis on management-based system.
This system aims to accept conflicts and use conflicts. One company not just stay in legal level to
resolve conflict, they encourage interpersonal differences and disagreement
about task processes or goal of company. It is obviously finding this system
help company to be more democratic because they care about employee’s
grievances and give them more power to control. And this system not see
conflict from negative perspective, it enlist a range of interest-based
policies and procedures that emphasize mutual gain by all parties involved. Why
could this system arise? Because the paradigm called the emerging learning-and-effectiveness cares more
about learning from others and valued employees’ value. When company deal with
conflict, they also change the system to management-based system. They figure
out interpersonal difference and more interaction among employees play an
important role in reduce conflict. Hotlines,
suggestion boxes, open-door policies, ombudsmen, employee assistance programs
and interest-based alternative dispute resolution are some ways of this system.
- Motorola: Open
door policy
In Motorola, every manager is required to form a relationship
between general operatives. "Respect each person in the same way "is
the personality of the company. Best reflects the personality is its “Open
Door” policy. “All of us office door is absolutely open, any employee at any
time can be directly pushed open the door and come in”. The policy includes
several aspects:
¨ Recommended.
Write down your observations and recommendations
¨ Speak
out. Employees have right to making comments and complaints about the real
problems, the respondent must respond within 3 days and give feedback to
complainant by a third party.
¨ A
telephone hotline. You can use this phone to reflect your problems, both day
and night.
¨ Box
589.When people's opinions can’t be solved timely and justice by above ways,
you can write directly to the Tianjin box 589 which held by the human resources
Director China personally.
These actions improve the connection between leader and employees.
It helps to reduce potential conflict by interact with others and care about
their knowledge. The employers give more power
to employees and they can bravely speak out their opinions. The leader builds
good relationship with employees and employees willing to share their knowledge
with leader, and then the leader can gain new ideas which can help company
sustainable. For employees, they feel happy when work with others. Because the
environment of company is relax, people may not feel so stressful and afraid of
lay off, they just care about how to use knowledge to be more creativity and do
innovation. At the same time, more interaction enhances the collaboration among
coworkers. You know your coworker and leader more, so when you deal with
problem, you can choose the best way which your leader also prefer to and then
collaboration arise.
Finally, I will pay
attention on the global forces which lead to the shift of conflict management.
I have talked about the influence of three paradigm, we can see actually global
forces is not directly work on conflict management, it through these 3 paradigm
and then influence conflict management.
Since the title of
VII of Civil Rights Act of 1964, employees, state and local governments,
educating institutions, employment agencies and labor organizations are
protected under the Federal law from discrimination on race, color, religion,
sex and national origin. (EEOC, 2009). We can see more laws published to
protect diversity employees. That also influences conflict management. More and
more conflict solved by set laws and regulations. If employees have conflict,
company can use criteria to decide the right side.
Due to new economic and
knowledge economic, the whole world realized the important of knowledge and
employees. From economic perspective, company not only want to gain profit, but
also need to protect employees with knowledge, so when company deal with conflict issue, company choose use more collaboration ways to handle
it.
Intellectual
property (IP) is a legal concept which refers to creations of the mind for
which exclusive rights are recognized. In recent year, Intellectual property right is often
considered to be an important determinant of foreign direct investment (FDI).
(Mathew, A., & Mukherjee, A. 2014). Government also publishes related laws,
All of these result in company emphasis more on the protection of IP. When deal
with conflict in company, manager gradually know how to protect knowledge. They
use “open door policy” to collect employee’s opinion which also protects their
privacy and knowledge.
Knowledge
management (KM) is how an organization manages its collective expertise and
subject matter knowledge. This activity contains several elements,
specifically: acting, monitoring, evaluating, planning, and decision making,
all of which allow an organization to use and transfer knowledge among its
workforce. (Fibuch, E., & Van Way, I. W. 2011). Because of KM, the attitude
of conflict management change from avoids to use it. And conflict management is a kind of knowledge management. We share
knowledge to reduce conflict is the best evidence.
Conflict management
is gradually influenced by diversity management. In the future, diversity
management will pay more attention on individual which means not just
appreciate employees knowledge, but also respect them and put employees in the
first place. So conflict management also changes its way and style. What we can
predict is the outcome. Due to more respect and attention, employees will work
more hard; company will gain high collaboration if they have right conflict
management system.
Nowadays, company
not just pay attention on employees knowledge, they show more respect to
employees. This is due to the emphasis on “talent is the first productivity.”
So company must retention high quality employees in company who will bring big
profit for company. How to achieve is the critical thing they need to figure
out.
Due to the global
force, company deal with conflict, they may set a constitution which
specialized in deal with conflict. The responsible for this constitution is
supervisor if the employees satisfied with the outcome of conflict.
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